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New Sales Added! The Best Prime Day Alternatives to Shop Now

Updated on Jul. 10, 2025

Who says Amazon Prime Day is the only sale of the summer? These Prime Day alternatives offer huge discounts across home, beauty, fashion and sleep—and we're adding new deals daily!

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While Amazon Prime Day is the main focus of this summer’s shopping buzz, they’re not the only ones with the savings. Deep discounts are available at a number of merchants thanks to Fourth of July events, anniversary sales and merchants offloading summer stock. In fact, the sheer number of sales has us feeling like it’s Black Friday—but without the wait!

We combed through dozens of deals to find the best places to shop for summertime sales. From big box stores like Walmart and Target to smaller brands boasting big savings, here are our favorite Prime Day alternatives. Happy shopping!

Editor’s Note: Prices and promotions are subject to change, and deals are valid while supplies last. We’ll update this page often, but we strongly suggest shopping early for the best selection.

Keurig K Mini Plus
Target Circle Week
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The Best Prime Day Alternatives To Shop Now Deltana Floral Rug Via Wayfair.com 03
Wayfair Four-Day Flash Sale
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The Best Prime Day Alternatives To Shop Now Dyson V7 Vaccum Cleaner Via Walmart.com 01
Walmart Deals Days
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Stanley Tumbler
Stanley Summer Sale
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All Soft Shampoo
Ulta Big Summer Beauty Sale
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Earrings showcase atop jewelry boxes labeled
Mint & Lily Prime Day Sale
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Now Cozy Earth
Cozy Earth Sale
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Now Ruggable
Ruggable 8th Anniversary Sale
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Helix Midnight Elite
Helix Dream Day Sale
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Classic Blue Spruce
Balsam Hill Days
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Beis Carry On Luggage
Nordstrom Anniversary Sale
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Keurig K Mini Plus
MARK DERSE FOR TASTE OF HOME

Target Circle Week

Target Circle Week returns July 6-12, bringing with it seven days of exclusive deals on summer finds, home items and back-to-school essentials.

Top deals

  • Books, movies and music: Readers, listeners and movie-lovers can take advantage of Target’s generous buy two, get one free offer. It’s valid on most books, movies and music.
  • Washed waffle weave comforter and sham set: Now is the time to upgrade that old bedding! Threshold and Casaluna bedding is 40% off during Circle Week, bringing this waffle weave comforter and sham set down to only $60 for the King size.
  • Women’s crewel maxi A-line dress: Dress this crewel maxi up for backyard weddings, or wear it with a pair of sneakers for a dressed-down brunch with the gals. At a savings of 30%, it’s a total steal that will see tons of wear through the warmer months.
  • Rayon from bamboo quilt: This rayon bamboo quilt—currently 40% off—is butter-soft and washes up easily, making it a great investment for slightly chilly fall nights.
  • Keurig K-Mini: Save $50 on the Keurig K-Mini, which our product testers say performs surprisingly well for such a stripped-down machine. A smaller coffee machine means more counter space for other appliances or even a home coffee bar.
  • Beats Solo buds: Save $30 on these Bluetooth earbuds—your ideal gym-bag companion. With Beats’ smallest-ever case, these compact wireless earbuds are tiny but deliver big, crystal clear sound.
The Best Prime Day Alternatives To Shop Now Deltana Floral Rug Via Wayfair.com 03
VIA MERCHANT

Wayfair Four-Day Flash Sale

Wayfair’s four-day flash sale is here through July 11, bringing with it incredible savings on almost every product category! Enjoy up to 70% off popular brands like Bissell, Sealy and dozens of other decor and furniture finds.

Top deals

  • Sealy Cool 12-inch medium memory foam mattress: We’ve tested Sealy mattresses in the past, including their Posturepedic and Cocoon Chill options. Normally, these mattresses are a total steal in their own merit—but we love it even more when they’re discounted 65%, bringing the price of a queen-sized mattress down to just over $400!
  • Deltana floral indoor/outdoor rug: For only $47 (or a whopping 74% off the usual price), score this spirited indoor/outdoor rug that brings a pop of color to the patio, den or mudroom.
  • Modern threads towel set: My motto is “you can always use more towels,” and this is especially so when they’re available at a 60% discount! Score a backup set or replace those old threads with this colorful, cohesive set of jacquard towels, featuring a fun vine motif.
  • Swivel reclining glider: If you or someone you know is prepping for baby, don’t miss this glider—now a whopping 62% off! Available in five neutral shades to complement any nursery, it boasts over 12,000 glowing reviews. Usually $891, you can snag it for just $340 during the sale.
The Best Prime Day Alternatives To Shop Now Dyson V7 Vaccum Cleaner Via Walmart.com 01
VIA MERCHANT

Walmart Deals Days

Walmart’s Deal Days sale is perhaps one of the most well-known Prime Day alternatives. The sale spans several days this year, running July 8-13. Stock up on early Christmas gifts and other high-ticket items ahead of the holidays or save on a full fall home refresh!

Top deals

  • Dyson V11 cordless vacuum cleaner: As one of the best Dyson vacuums, the Dyson V11 offers up to 40 minutes of runtime, powerful suction and is fully convertible to a handheld for tight spaces. Score one for $150 off!
  • Timex women’s dress crystal watch: There’s no better time to buy a watch than when it’s over 50% off. This two-tone timepiece is water-resistant and boasts a pretty Mother of Pearl dial with crystal-adorned markers.
  • Sunbee luggage set: New luggage is usually a total splurge, but this three-piece set is a total steal at a savings of 71%!
  • Microfiber duster for ceilings: Save nearly 50% on this pro-approved cleaning tool that’s been a go-to for cleaning experts for years. It’s great for tackling ceiling fans, air vents, light fixtures and other hard-to-reach spots.
  • Crayola markers: Back-to-school season is right around the corner, so now’s the perfect time to stock up at Walmart. During the Walmart Deals event, you can grab these Crayola markers for less than $1—an easy win for your school supply list!
  • Ultra-sheer SPF 70 spray: This lightweight, non-greasy sheer sunscreen sprays on smoothly and delivers strong SPF protection. Right now, it’s under $10 a can—saving you nearly $6!
Stanley Tumbler
VIA MERCHANT

Stanley Summer Sale

Save up to 50% on select Stanley gear—yes, that includes the popular Quencher Tumblers! Stock up now and score big on fan favorites while the deals last.

Top deals

  • Lifted spirits craft cocktail set: Get 50% off this sleek cocktail set, featuring two 6-ounce cocktail cups and a stainless-steel shaker. Thanks to Stanley’s signature double-wall vacuum insulation, your bevy stays ice-cold to the last drop.
  • Quencher tumbler (40-ounce): Save $18 on select colors of Stanley’s iconic Quencher Tumbler, known for its sleek design, serious durability, and all-day cold drink power. Don’t miss your chance to snag this cult-favorite for less!
  • Madeleine midi cooler backpack: Right now, this soft cooler backpack is $40 off. It’s perfect for picnic dates in the park, daytime adventures and casual hangouts with friends.
All Soft Shampoo
VIA MERCHANT

Ulta Big Summer Beauty Sale

Glow up for less! The Ulta Big Summer Beauty sale has different deals ending on different days. You’ll find up to 40% off haircare, fragrance and more. These deals are fleeting, so don’t miss out!

Top deals

  • Redken All Soft: Save $16 on liters of Redken All Soft shampoo and conditioner. “This is my go-to shampoo when my hair is feeling dry,” says Shopping Editor Mary Henn. “It adds instant hydration and leaves my hair feeling silky soft.”
  • La Vie Est Belle: Smell luxe for less with Lancome’s timeless fan-favorite scent, which is discounted by more than $35.
  • Vacation sunscreen mousse: Going on vacay soon? Save almost $7 on the Classic Whip sunscreen mousse. It has an ultra-light, whipped texture and adorable retro packaging. Bonus: the unique tilt valve dispenser creates fun, star-shaped peaks of SPF-packed foam.
Earrings showcase atop jewelry boxes labeled
KATIE BANDURSKI FOR READER'S DIGEST

Mint & Lily Prime Day Sale

Treat yourself and someone special during Mint & Lily’s Prime Day sale when you buy four jewelry pieces and get 40% off your entire purchase. It’s the perfect time to stock up on everyday favorites and personalized gifts.

Top deals

  • Initial necklace with paperclip chain: We’re loving this modern, playful pendant necklace with a personalized touch. The sleek paperclip chain adds a pop of texture to any look, whether worn solo or layered with your favorite pieces.
  • Opal trio sleeper studs: Mint & Lily makes some of our favorite nap earrings, including these delicate opal flatback studs. Featuring a trio of tiny opals, they come in your choice of gold or silver posts—both hypoallergenic and perfect for all-day, everyday wear.
Now Cozy Earth
REINA GALHEA FOR READER'S DIGEST

Cozy Earth Sale

Cozy Earth is offering an exclusive discount for Reader’s Digest readers! Use code READERSDIGEST at checkout and enjoy 35% off full-price items on on the site through July 11!

Top deals

  • Bamboo sheet set: “You know that incredible feeling when you’ve just showered and slide into a bed with freshly washed sheets? Amplify that with the cooling properties and it’s pretty unreal,” says tester Caitlyn Fitzpatrick of these delightfully cozy sheets in her best cooling bed sheets review.
  • Cooling comforter: “Both the silk and bamboo comforters are breathable, moisture-wicking, temperature-regulating (regardless of the season) and oh-so-soft. It feels like you’re enveloped in a cloud,” writes tester Daria Smith of this cooling comforter in her Cozy Earth comforter review.
  • Bamboo pajama set: “I never understood the appeal of fancy pajama sets,” admits tester Megan Mowery in our Cozy Earth pajama review. “But I have to admit it—Cozy Earth rocked my pajama-less world. Their incredibly soft, stretchy, silky material is plenty comfortable. But even better, they’re almost cool to the touch, which is especially appreciated since I can’t stand to feel overheated when I sleep.”
Now Ruggable
ANNE FRITZ FOR READER'S DIGEST

Ruggable 8th Anniversary Sale

Our favorite washable rugs are on deep discount through July 21! Save 20% sitewide (minus a few exclusions) with code EIGHT and score a rug for the bathroom, kitchen or living room that requires zero effort to clean. Plus, the brand will also be offering up to 25% off select collections throughout the sale.

“I’ve begun washing the rug once a week or every other week, depending on how dirty it gets and how much time I have on my hands,” says tester Anne Fritz in her Ruggable review. “Even if I don’t get to wash the rug when a stain is fresh, so far, it still washes out.”

Top deals

  • Inkdrop black and ivory flatwoven rug: This Ruggable best-seller typically retails for $529 for the 6×9 size. Through the Ruggable Anniversary sale, slash a generous $100 off!
  • Kamran admiral blue flatwoven rug: Colorful, interesting and oh-so-classic, this flatwoven blue rug boasts a $469 price tag for the 6×9 size. Today, you can snag it on sale for just under $400.
Helix Midnight Elite
VIA MERCHANT

Helix Dream Day Sale

Helix, the home of some of the best mattresses for back pain, just dropped a new Dream Day sale. That means you don’t have to miss out on a generous 25% off sitewide when you swap your old, worn-in beds for a high-end option. Just use code DREAMDAY25 at checkout to save!

Top deals

  • Helix Midnight Luxe mattress: “Even after nearly a year of sleeping on it, I still love the way it supports my entire spine,” says tester Bryce Gruber in her review of the mattress. “The most surprising byproduct of sleeping on this mattress every night is actually how much better my neck feels. I knew I needed a new bed for my lower back pain, but I no longer get pinched nerves or pain where my lower neck meets my shoulders.”
  • Helix Midnight Elite mattress: In her review of the Midnight Elite mattress, tester Katie Bandurski was wildly impressed with the support this mattress offers. “I can’t say I’ve noticed any signs of wear,” she raves after 16 months of use.
Classic Blue Spruce
READER'S DIGEST

Balsam Hill Days

If you ask us, it’s never too early to start shopping for Christmas gear—and there’s no better place to find it than Balsam Hill. After testing some of the best Balsam Hill Christmas trees, we can attest to the quality, which merits a high price point. That said, you can score deep discounts of up to 50% plus free shipping through the end of July.

Top deals

  • Balsam Fir flip tree: Score this easy-peasy flip tree for $500 off ahead of Christmas! Simply wheel it out, take off the protective bag, push the foot pedal and pull the tree towards you. In mere seconds, the base flips into place.
  • Classic blue spruce tree: It’s beginning to look like Christmas with up to a whopping 50% discount on this classic blue spruce. Choose from a variety of heights and lights to customize it to your family.
Beis Carry On Luggage
JILL SCHILDHOUSE FOR READER'S DIGEST

Nordstrom Anniversary Sale

Nordstrom’s annual Anniversary Sale happens to align with Prime Day this year, so you can score double the savings on luxury home goods, fashion and beauty! The sale starts early for Nordy Club members, beginning on July 8 for icons, July 9 for Ambassadors and July 10 for Influencers. Everyone else can shop the savings July 12 to August 3.

Top deals

  • Viking 10.5-inch cast-iron pan: Nothing lasts longer than cast iron in the kitchen, especially when it comes from a well-loved brand, like Viking. This chef’s cast-iron pan is well worth the splurge at the regular price, but for 50% off, it’s a total steal!
  • Faux shearling throw blanket and eye mask: This charming fleece blanket looks lovely spread over a cloud couch, cozy duvet or across a lap when it’s time to relax. Snag one with an eye mask during the Nordstrom Anniversary Sale and save nearly $30.
  • Beis 22-inch expandable carry-on roller: We’re excited to see one of our best Beis luggage picks pop up as a Nordstrom sale offering! Normally $268, this cute carry-on comes in at an astonishing $68 off.
  • Ugg tazzette slipper: Get Ugg slippers for under $100! During Nordstrom’s Anniversary Sale, you can save $30 on these famously cozy favorites.
  • Coach crossbody: Save $165 on this trendy Coach crossbody bag featuring a curved flap and pebbled leather. With multiple straps included, you can switch it up and wear it as a crossbody or shoulder bag.